Some were amazed when President Donald Trump won the presidential election in 2016 and defeated Hillary Clinton with 77 votes. There are many reasons why Trump wins. However, one of his biggest activities is his digital marketing activities. After all, Trump’s Twitter account @RealDonaldTrump has more than 55 million followers and has become the world’s best account on Twitter. Another familiar form of marketing used during political elections is affiliate program marketing. This enlists influencers to perform marketing activities for the said political campaign.
Digital Marketing And Political Campaigns
When the 2020 election begins, all of this will be updated again. Although digital marketing isn’t the only reason Trump wins, it has played an important role in his success. In fact, in recent elections, digital marketing has affected all presidential candidates and will continue to do so.
In fact, digital marketing has changed everything in at least the past two presidential elections and will change again in 2020. First, consider how digital marketing allows candidates to build support by directly accessing voters and improving analytical and personalized messages.
Everything has changed from “how it works” to “how to win”. We want to see specific candidates and certain changes as successful entrepreneurs, so we need to pay attention to how “digitization” will affect growth in 2020. Here’s more on how digital marketing can change politics:
Digital marketing allows direct contact with voters. In previous campaigns, presidential candidates relied on TV and radio advertisements, emails, telephones, and representatives to promote candidates, positions, and goals on the subject. They cannot contact the individual directly, so they should hope to promote their message and communicate the desired information through the vine.
With digital marketing, candidates can connect directly with voters through SEO, PPC (PPC) and blogs. You can see if the message is what you want, answer questions directly, post comments, and interact with voters.