Expertise And Experience For Results Beyond Compare: SEO For Your Political Campaign

Most politicians today recognize the power and potential of search engines as well as how they can effectively have an influence on the public. The American Institute for Behavioral Research and Technology conducted a study in 2015 and determined that rankings in search engines can change the voting preferences of voters who are undecided by 20% and even more. But, despite this information about search engines being crucial, political campaigns appear to be insufficient with regard to utilizing the fullest marketing potential of search engines.

Expertise and Experience

When it comes to running SEO campaigns, outsourcing to a professional SEO company has its many advantages. The SEO companies with more than 35 years of digital marketing and SEO experience. The SEO services has run more than 500 SEO campaigns, successfully delivering superlative results to the accounts that partner with them.

The experienced SEO company has done thorough research and make use of SEO techniques as well as a savvy marketing that are proven effective to ensuring that the website of its clients would rank well and be able to drive organic traffic, which boosts conversions and the brand all together.

With the SEO services, you can be certain that your website is completely optimized with the right SEO approach to make certain that your website can be located quickly as well as indexed by major search engines.

Search Engine Optimization for your Political Campaign

Search Engine Optimization is essential for anyone or any business or organization with an online presence. This includes running a political campaign. With the proper SEO approaches, your political campaign website will rank better on search engines, making it easier for it to be found online, and drive organic traffic for potential conversions.

When running a political campaign online, SEO should be part your overall strategy in digital marketing. Studies show that rankings on search engines can influence voters. Optimize your political campaign website in order to increase its visibility online. It has to appear on the first page of search engines when a voter searches for a political candidate. To achieve a good ranking, there are key SEO elements to focus on. This includes:

  • choosing the right domain name
  • utilizing appropriate page titles
  • creating appealing meta descriptions
  • including the name of the political candidate, position running for and the location or district
  • optimizing images by placing descriptions
  • using the right keywords
  • creating relevant content
  • having backlinks as they can help increase the rank of your website

Politics Talk about Loot Boxes and Video Games

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What is a loot box?

A loot box is a virtual surprise box. Players can purchase these in cryptocurrencies or real money. The box contains randomly generated items that are randomly distributed to provide players with some of the main benefits of the game. This concept has been common in free games for many years.

Since users do not know what they are getting when they buy a loot box and are thus tempted to keep buying new boxes, critics equate the use with gambling. Also because the games are designed in such a way that they use psychological tricks to encourage gamblers to make further purchases.

 

According to analyzes

Many companies earn a large part of their sales from a few players, which, according to the researchers, is “a typical feature of gambling markets”. And the business with the Paytowin title is worth it. In 2016, game makers will achieve sales of around € 8 billion in the microtransaction model, with more than € 10 billion expected in 2017.

 

Addiction warnings for upcoming games

Dutch gambling authorities have also issued general addiction warnings for all computers and video games with loot boxes, such as “Overwatch.” Therefore, the design and mechanics of the box are similar to luck-dependent games such as slot machines and roulette.

Agencies are calling on developers and publishers to modify addiction-sensitive mechanisms. The impression of victory should no longer occur.

 

Warning Protection for Minors in the United States

The North American counterparts for the German USK have already responded to this. ESRB (Entertainment Software Rating Board) is adding new points to youth protection notices for games sold in stores. As soon as the title allows in-game purchases for real money, consumers will also display this on the ESRB label. It doesn’t matter if the player can buy a loot box, sell CSGO skins and a season pass, or sell other virtual items in the title.

Authorities are consciously refraining from issuing certain warnings only in the case of loot boxes. The reason for ESRB President Patricia Vance is that many buyers are too difficult to tell this and many simply don’t know what it is.

 

State media authorities consider a ban

Based on this data, the Youth Protection Commission of the state media authorities is considering banning certain microtransactions and loot boxes. “The loot box is believed to violate the ban on the purchase of children and adolescents,” said Wolfgang Craig, chairman of the Youth Protection Commission of Welt am Sonntag, in a largescale infringement of the title. I mentioned before. Anyone who does not fix them accordingly can even expect a fine in Germany.

 

Politics talks about this subject

Governments in Belgium, the United States, and the United Kingdom have already expressed their views on this topic at the end of 2017. Since then, German politics has also dealt with this topic. Free voters, SPDs, and CDUs have urgently filed complaints and raised in the Bavarian State Council whether loot boxes are a game of chance. All parties require the protection of minors from possible game mechanics.

The free voter application that has been rejected since then is the most thorough and seeks a general release from the age of 18 for all games that use loot boxes. Meanwhile, the CDU and SPD are calling for a more detailed investigation and processing of the facts and an investigation of new measures to protect minors.