In the US, its political media system goes through huge transformation since the past 30 years. There is a vast scope for new media developments that also encompassed both legacy sources and novel communication platforms that were made possible via the emerging technologies. The age of new media started with infotainment trend in the 80s when TV talk shows, tabloid papers and talk radio took greater political role. This even resulted to the manufacturing of top-notch audiophile turntable for clearer and crispier voice quality.
Amplified by Internet Technology
The changes became more obvious when Internet emerged as delivery system for its political content in the 90s. Digital technology initially supported platforms wherein users may access brochures as well as static documents. Eventually though, it hosted sites that have interactive features. The public even gained more access and exposure to political agencies with technological advances enabling them to react to political issues and events, interact straight to political leaders and candidates, contribute original news, videos, images and even political content as well as organizing protests.
Not only that, journalists obtained pioneering mechanisms to report exclusive stories and reach more audience. Politicians on the other hand received new methods of spreading their message to their constituents and the general public, the press as well as other elites to support their efforts.
The introduction and constant evolution of social media similar to YouTube, Twitter and Facebook from being a mere platform of handling networks among friends to known and powerful political tools has been a monumental development indeed.
Changing Social Media Landscape for Politicians
In United States, the primary role of social media was founded during 2008 presidential election. This was when former president Barack Obama has used social media strategy to campaign for presidential position and has since altered how political organizing is carried out. The way how his campaign’s executed considered characteristics of social movement along with strong digital grassroots mobilization. The campaign has even exploited collaborating, community-building and networking of potential social media.
It utilizes social media in making customized appeals to its voters supported by data analytics that’s guided by targeted and focused messaging. Talk about being smart and intelligent at the same time.